Here i’m going to show some life draft of the future of webdesign event. So keep in mind that there can be typo’s and weird sentences. But feel free to comment..
Paul Farnell (http://litmusapp.com/)
What is conventional
- Blogging, Google adwords, SEO
- Visitor figures
What’s unconventional?
1. Satellites
2. Content
3. communities
4. Human
1.Build Satellites
Small
Free
Valuable (need to give a solution for a problem)
Complementary (make quality valuable visitors)
Example Tadalist Free list and complements 37Signals Basecamp applications. So the visitors are qualified visitors.
Example Gapingvoid.com widget.
A small cartoon wich you can place on a blog.
2. Put value on your Content
- Dichotomy
- Our Model
(put something online .. It’s 7 days for free and after that it would cost a small amount of mony. Than there’s a sense of urgence. Because you only have 7 days.)
3. Join Communities
- make connections and develop relations
- your company > your name > helpful, interesting
- Build trust (be your self not commercial)
- Meet them in person at meetups
Start your own community.
- cant always find the perfect community elsewhere.
- Easy to develop, hard to make popular
- seed it on the communities where you already have the trust..
(www.seeed.org)
4. Be Human
- Respond as actual person. Don’t have info or service mail adres but a real persons email adres.
- Enthusiasm
- How?
- Build trust!
- Passionate users
- Ambassadors
Stem of voeg toe aan
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